Brand Identity Design
A complete visual system, built to scale.
Overview
A logo without a system is a mark without context. Brand identity design at Evoke means building the complete visual language around your mark: a structured colour system, a typography hierarchy that holds across digital and print, secondary graphic elements, and a set of design principles that guide every future decision.
What's Included
- Custom logo design included
- Comprehensive colour system (hex, RGB, CMYK, Pantone)
- Typography hierarchy (2–3 typefaces)
- Secondary graphic elements and patterns
- Brand imagery and photography direction
Who This Is For
Common Use Cases
- Series A startup establishing its full brand identity
- Product launch requiring a cohesive brand system
- Rebrand of an established business with outdated visuals
Questions About This Service
Is brand strategy included?
A foundational brand brief is included. For deep brand strategy (positioning, naming, voice and tone), this is available as an add-on service.
Deliverables
- All logo files (SVG, AI, EPS, PDF, PNG)
- Brand guidelines PDF (30–50 pages)
- Typography specimens
- Colour palette document
- Social media templates
Have a complex project?
Send us your brief directly. We'll scope it and quote within 24 hours.
work@madebyevoke.com →Next Service
08 — Traditional Branding
Business Stationery
Start Today
Your AI logo
deserves
better.
Send us your file. We'll send back a production-ready vector brand asset — typically within 24 to 48 hours.
Or reach us directly
work@madebyevoke.com