Brand Identity Design
Complete visual identity systems built to position your brand, not just make it look good.
500+
Identities built
10–14 days
Avg. turnaround
$500
Starting price
5.0/5
Clutch rating
Overview
What is brand identity design?
Brand identity design is the process of creating the visual system that represents your business — comprising your logo, colour palette, typography, imagery style, and graphic language. These elements are designed to work together and be applied consistently across every touchpoint: your website, business cards, social media, proposals, signage, and packaging. A strong brand identity makes your business instantly recognisable, communicates your positioning at a glance, and builds the kind of trust that converts prospects into clients. It is distinct from 'branding' broadly — brand identity is specifically the visual expression of your brand strategy.
About This Service
Brand identity design is more than a logo. It's the complete visual language your business uses to communicate — every colour, typeface, layout principle, and graphic element working together. Our brand identity design service builds that system from scratch, grounded in strategy.
Deliverables
What's included in brand identity design
Brand strategy workshop (discovery session + positioning brief)
Custom logo design (primary mark + alternate versions)
Comprehensive colour palette (Pantone, CMYK, RGB, HEX)
Typography system (primary and secondary typefaces)
Iconography and graphic element library
Brand pattern or texture (where applicable)
Business card and letterhead design
Social media profile and cover templates
Brand guidelines document (20–30 pages PDF)
Complete file package (SVG, AI, EPS, PDF, PNG, JPEG)
Starting from
$500
10–14 business days turnaround · Free quote in 24hrs
Process
How it works
01
Strategy
We begin with a brand strategy session — defining your positioning, target audience, competitive context, and visual direction. This informs every design decision.
02
Identity Design
We design your visual identity system: logo, colours, typography, and supporting graphic elements — all in one cohesive direction presented for your review.
03
Application
The identity is applied to real-world touchpoints — business card, letterhead, social templates — to show how the system performs in context.
04
Guidelines + Delivery
We compile a brand guidelines document covering usage rules, do's and don'ts, and application examples. You receive every asset, every format, fully organised.
Audience
Who this service is for
FAQ
Common questions about brand identity design
Can't find what you're looking for? Ask us directly — we respond within one business day.
Our brand identity design service starts at $500 for a core identity package — logo, colour palette, typography, and a one-page brand reference. A full identity system with brand guidelines, stationery templates, and social templates starts at $1,200. Enterprise-scale identity projects or full rebrands are quoted individually. All prices are fixed — no hourly billing.
Start Today
Your AI logo
deserves
better.
Send us your file. We'll send back a production-ready vector brand asset — typically within 24 to 48 hours.
Or reach us directly
work@madebyevoke.com