Brand Guidelines Design
Give your brand the rulebook it needs to stay consistent — no matter who's using it.
300+
Brand guides delivered
5–7 days
Turnaround
$300
Starting price
20–30pp
Avg. document length
Overview
What are brand guidelines?
Brand guidelines (also called a brand style guide, brand standards document, or brand manual) are a formal document that defines the rules for how your brand's visual identity is used. This includes: how the logo can and can't be displayed, which exact colours are used and where, which typefaces are used for different applications, how imagery and photography should look and feel, and sometimes tone of voice and messaging rules. Brand guidelines exist because without them, every designer, developer, social media manager, and marketing agency that touches your brand will make different decisions — and over time, your brand becomes inconsistent, diluted, and unrecognisable.
About This Service
Brand guidelines — also called a brand style guide or brand standards document — are the rulebook that keeps your brand consistent across every touchpoint, designer, and platform. Our brand guidelines design service creates a professional document your team, developers, agencies, and vendors can follow without guessing.
Deliverables
What's included in brand guidelines design
Logo usage rules — clear space, minimum size, approved backgrounds
Logo misuse examples — what never to do
Primary and secondary colour palette with Pantone, CMYK, RGB, HEX codes
Typography system — typefaces, weights, sizing hierarchy, usage rules
Imagery and photography style guidance
Iconography and graphic element usage rules
Brand voice and tone overview (where applicable)
Application examples (business card, social, website, email)
20–30 page professionally designed PDF
Editable source file (Figma or Adobe InDesign)
Starting from
$300
5–7 business days turnaround · Free quote in 24hrs
Process
How it works
01
Asset Audit
We review your existing brand assets — logo files, colours, fonts — and identify what's defined, what's inconsistent, and what needs formalising.
02
Structure
We plan the guidelines document: which sections are needed, the order of presentation, and what examples and do's/don'ts to include for your specific use cases.
03
Design
We design the brand guidelines document itself — a professionally laid-out PDF that reflects your brand while being clear and easy to follow.
04
Delivery
You receive the PDF guidelines, plus an editable source file (Figma or InDesign) so you can update it as your brand evolves.
Audience
Who this service is for
FAQ
Common questions about brand guidelines design
Can't find what you're looking for? Ask us directly — we respond within one business day.
Brand guidelines design starts at $300 for a concise brand reference document (8–12 pages) covering the essentials: logo usage, colour palette, and typography. A comprehensive brand guidelines PDF (20–30 pages) with applications, imagery guidance, and tone of voice starts at $600. Enterprise-scale brand manuals for large organisations are quoted individually.
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deserves
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Send us your file. We'll send back a production-ready vector brand asset — typically within 24 to 48 hours.
Or reach us directly
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