Brand Guidelines
Your brand, documented for everyone who touches it.
Overview
Without documented guidelines, brand inconsistency is inevitable. Every new designer reinvents the wheel; every new vendor applies slightly different colours; every new channel looks disconnected. Brand guidelines eliminate this. We document every element of your visual identity clearly, so your brand performs consistently across every touchpoint, forever.
What's Included
- Logo usage rules and misuse examples
- Clear space and minimum size specifications
- Full colour system documentation
- Typography rules and specimen sheets
- Do and don't visual examples
Who This Is For
Common Use Cases
- Guidelines for a brand being handed to an in-house team
- Standards document for a licensing or franchise agreement
- Visual identity rules for a growing organisation
Questions About This Service
Can you create guidelines for an existing brand?
Yes. We can audit your existing brand assets and build comprehensive guidelines around them, even without redesigning the visual identity.
Deliverables
- Brand guidelines PDF (20–40 pages)
- Digital guidelines web link (optional)
- Asset library ZIP file
- Quick reference card
Have a complex project?
Send us your brief directly. We'll scope it and quote within 24 hours.
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10 — Traditional Branding
Visual Identity System
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Your AI logo
deserves
better.
Send us your file. We'll send back a production-ready vector brand asset — typically within 24 to 48 hours.
Or reach us directly
work@madebyevoke.com