This is a selection of logo and brand identity work completed in the first half of 2025 — twelve distinct marks across eight industry sectors, each built on the same foundational principle: every design decision is intentional, documented, and mathematically precise.
No AI generators were used at any stage of any project in this collection.
See the full Logofolio 2025 on Behance and Dribbble
The Work
Each mark in this collection was designed to solve a specific brand problem. The range of solutions reflects the range of problems:
Technology companies need marks that communicate precision and innovation — geometric forms built on grid systems, technical colour palettes, and wordmarks that signal engineering rigour.
Professional services firms need authority and trust — typographic wordmarks, restrained palettes, and identity systems that hold up under the scrutiny of high-value client relationships.
Consumer brands need emotional connection — organic forms, warm palettes, and brand systems that perform in product photography and social media contexts.
Creative studios need distinctive personality — marks with genuine character, systems with room for expression, and visual identities that demonstrate taste.
The Design Principles
Every project in this collection was built on the same set of design principles:
Grid construction — every mark begins with a mathematical grid. Proportions are derived, not guessed. This ensures the mark holds its proportions across every scale and application.
Optical correction — geometric perfection is not visual perfection. Every mark receives optical corrections: adjusted stroke weights at critical junctions, balanced negative space, and terminal treatments that look right, not just mathematically correct.
File integrity — every mark is delivered with a clean vector structure: minimal anchor points, outlined strokes, documented colour values. The files work for every vendor, every time.
System thinking — a logo is not a brand. Every project in this collection was delivered with at least a colour system, typography specification, and usage guidelines — the minimum for a brand to operate consistently.
Working With Evoke Studio
The projects in this collection range from single logo design engagements to complete brand identity systems. Every project followed the same process: strategic brief, geometric exploration, client presentation, refinement, and final delivery with complete documentation.
If your brand is in any of these sectors — or if you're looking at this work and thinking "that's the quality I need" — the contact form is the starting point.
See work that resonates with what you need?
Every project in this collection started with a conversation. Tell us about your brand, your sector, and what you're trying to achieve — we'll tell you how we'd approach it.