Did Paula Scher design the typeface Futura? The straightforward answer is no. Futura, a geometric sans-serif font, was created by German designer Paul Renner…
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Paula Scher’s creation of typeface Franklin Gothic font, or rather her transformative use of it, is one of the most defining examples of how…
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What typeface did Paula Scher create? If you’ve ever admired bold, unapologetic designs in graphic branding, you’ve likely encountered the influence of Paula Scher….
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When it comes to movie posters, every detail matters. Fonts, in particular, play a crucial role in conveying the tone, era, and mood of…
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Your brand motto is more than just a catchy phrase—it’s a promise, a statement, and a story rolled into one. But what does a…
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