Ever walked into an office and instantly felt the company’s personality? That’s internal branding in action. It’s more than just a logo on the…
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As someone who’s crafted brand identities for companies like LG and Microsoft at Evoke Branding Agency, I’ve seen firsthand how design shapes perception. When DeepSeek’s…
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Will AI replace graphic designers? It’s the question keeping creatives up at night. As Mehedi Hasan, co-founder of Evoke Branding Agency and a designer who’s collaborated…
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What can Adobe Dimension do? Let me tell you—it’s nothing short of a game-changer for designers. If you’ve ever dreamed of transforming your flat,…
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Every exceptional user experience begins with a moment of clarity—the conceptualization phase. It’s the secret ingredient that takes your ideas from ‘just good’ to…
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In the world of typography, few names command as much respect as Paula Scher. Known for her bold, innovative approach, Scher has redefined how…
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Did Paula Scher design the typeface Futura? The straightforward answer is no. Futura, a geometric sans-serif font, was created by German designer Paul Renner…
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Paula Scher’s creation of typeface Franklin Gothic font, or rather her transformative use of it, is one of the most defining examples of how…
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What typeface did Paula Scher create? If you’ve ever admired bold, unapologetic designs in graphic branding, you’ve likely encountered the influence of Paula Scher….
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When it comes to movie posters, every detail matters. Fonts, in particular, play a crucial role in conveying the tone, era, and mood of…
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